Note for readers: This article discusses an alcoholic product and is written for adults of legal drinking age. If you’re under 21 (or you simply don’t drink), scroll to the “Fall-table energy, no alcohol required” sectionyou’ll get the same cozy-host vibes without the booze.
Fall has a funny way of turning everyone into a “host.” One day you’re eating cereal over the sink; the next you’re arranging pears in a bowl like you’re auditioning for a lifestyle magazine. Autumn does that. It makes us light a candle we “save for guests” (we are the guests), tuck a throw blanket over the chair that no one sits on, and call a Tuesday dinner “a gathering.”
Which is exactly why a crisp white wine still belongs on a fall tableespecially when the menu starts getting richer, creamier, and more “I roasted something for two hours because I love you.” Meghan Markle’s lifestyle brand, As ever, just expanded its wine lineup with a 2024 Marlborough Sauvignon Blanc, and the timing is basically perfect: it’s the kind of bright, zippy bottle that cuts through cozy food like a fresh breeze through a room full of baked brie.
The headline: what’s actually new here?
Meghan Markle’s As ever has been building a wine portfolio alongside its broader lifestyle collection (think: entertaining, pantry staples, and “make it feel like a moment” energy). The newest release is a 2024 Marlborough Sauvignon Blanc sourced from New Zealandspecifically Marlborough, the region that made Sauvignon Blanc a global personality type.
As ever describes the wine as bright and balanced with citrus aromatics, a smooth finish, and refreshing versatility. Translation: it’s aiming for “easy to love,” not “wine exam.” It’s positioned as a bottle for everyday dinners and celebratory gatheringsaka the two major food groups of fall.
Pricing and availability can shift with promotions and bundles, but the product has been listed at $35 per bottle on the brand’s wine site, and it has also been sold in multi-bottle sets (the very modern concept of “I didn’t buy wine, I bought options”).
Why Sauvignon Blanc works in fall (yes, even when it’s sweater weather)
Somewhere along the way, society decided fall drinks must be dark, spiced, and possibly served in a mug. Don’t get me wrongmulled everything has its place. But Sauvignon Blanc brings a different superpower to autumn: acidity.
Acid in wine is like lemon on food. It lifts flavors, keeps rich dishes from feeling heavy, and makes roasted, herby, savory meals taste more alive. Fall cooking leans into:
- roasted vegetables (caramelized edges, earthy sweetness)
- creamy sauces (hello, pasta night)
- herbs (sage, thyme, rosemarybasically the “cozy playlist” of flavors)
- cheese (no explanation needed; cheese is a season)
A crisp Sauvignon Blanc doesn’t compete with those flavorsit frames them. Think of it as the friend who shows up on time, brings ice, and doesn’t start drama with your menu.
Why Marlborough is the plot twist that makes it pop
Marlborough, on New Zealand’s South Island, is famous for Sauvignon Blanc that’s intensely aromatic and unapologetically vibrant. The region’s sunshine and cool nights help grapes hang onto that snappy freshness while still developing bold fruit character. This is how you get a wine that can taste like citrus zest, green apple, and tropical hintsoften with a clean, mineral edge that makes it feel extra refreshing.
In plain English: Marlborough Sauvignon Blanc is the “crisp white” people are thinking of when they say, “I want something refreshing.” It’s not shy. It shows up in the room and immediately starts being interesting.
Tasting notes without the fake poetry
Let’s keep this grounded. The As ever Sauvignon Blanc has been described with notes like:
- lemon zest
- grapefruit
- green apple
- a gentle minerality (the “clean stone” vibe)
Those flavors matter because they map directly onto fall foods. Citrus + herbs? Great. Apple + roasted chicken? Also great. Grapefruit + seafood? Classic. Minerality + creamy pasta? Surprisingly excellent, because acidity helps slice through richness.
How it fits Meghan Markle’s “As ever” brand story
Whether you follow Meghan’s brand launches closely or you only hear about them when the internet starts arguing in the comments (a sacred tradition), the As ever positioning is consistent: hospitality, everyday elegance, and “make it feel special without making it complicated.”
This Sauvignon Blanc fits that lane. It’s not trying to be an obscure sommelier flex. It’s a recognizable style from a famous region, packaged as a crowd-pleaser for dinners, gifts, and gatherings. That’s smart businessbecause most people aren’t looking for “a challenging wine that demands contemplation.” They’re looking for “something that works with the food and doesn’t hijack the evening.”
And yes, celebrity products always bring extra scrutiny. Some shoppers will buy because they’re fans. Some will buy because they’re curious. Some will buy just to text the group chat: “Okay, I tried it. Here’s the verdict.” In 2026, that’s basically the modern version of a tasting panel.
Fall-table pairing ideas (for adults who choose to drink)
Rather than tossing a million pairing suggestions at you like confetti, here’s the simple logic that makes Sauvignon Blanc such an easy fall friend:
1) Acid + fat = balance
When the dish is creamy, cheesy, or buttery, a crisp wine can keep things from feeling too heavy. Think creamy pasta, rich soups, or cheese boards where brie is doing brie things.
2) Citrus + herbs = instant “planned” flavor
Fall meals love herbs. Sauvignon Blanc often has herbal or green notes that echo what’s on the plateespecially with roasted vegetables, salads with vinaigrette, or chicken with lemon and thyme.
3) Brightness + spice = a refreshing reset
Spicy dishes can be tricky, but many people enjoy high-acid whites with foods that have heat, tang, or bold seasoningespecially when there’s citrus in the mix.
If you’re building a fall table menu that plays well with a crisp white, consider a spread that includes a few of these “bridge” items:
- goat cheese (tangy + creamy loves bright acidity)
- roasted squash or carrots with herbs
- seafood (especially with citrus or fresh greens)
- roast chicken with lemon, garlic, and rosemary
- salads with vinaigrette (acid + acid can be your friend)
In other words: Sauvignon Blanc is the versatile player that works whether your fall dinner is “weeknight simple” or “I used the good napkins.”
Fall-table energy, no alcohol required
If you love the idea of a crisp white at a fall table but you don’t drink (or you’re underage), you can still capture the same flavor logic: bright + herbal + citrusy + refreshing. Try one of these adult-feeling, non-alcoholic swaps:
- Non-alcoholic Sauvignon Blanc-style wine (look for “dealcoholized” whites labeled crisp/citrus-driven)
- Grapefruit + lime sparkling water with a rosemary sprig (it looks fancy and tastes like “I planned this”)
- Verjus spritz (verjus is tart grape juice used in cooking; mixed with soda, it gives wine-like acidity)
- White grape juice diluted with sparkling water plus lemon peel (less sweet, more refreshing)
- Iced green tea with citrus and a pinch of salt (sounds odd; tastes clean and food-friendly)
These options pair with fall food for the same reason Sauvignon Blanc does: they bring acidity and freshness that keep rich dishes feeling balanced.
The bigger picture: why celebrity wine keeps happening
Celebrity wine isn’t new, but it’s definitely having a momentbecause it sits at the intersection of lifestyle branding and “everyday luxury.” Wine is social, giftable, and tied to storytelling. Put a famous name on a bottle, and suddenly people aren’t just buying a beverage; they’re buying a vibe.
But the real question is always the same: Does it deliver? The celebrity part gets attention. The wine part has to earn repeat purchases. Choosing a classic style (Marlborough Sauvignon Blanc) is a strategic move because:
- It’s a widely loved flavor profile (crisp, aromatic, citrusy).
- It’s recognizable to casual wine drinkers.
- It pairs easily with foodespecially the kind of hosting-forward menus lifestyle brands love.
If you’re building a product line meant to live on people’s tablesliterally and metaphoricallySauvignon Blanc is a smart “welcome to fall” release. It’s not trying to be the moodiest drink in the room. It’s trying to be the bottle that gets opened, enjoyed, and remembered as “that one that worked with everything.”
Conclusion: a crisp white that makes fall food feel lighter
Meghan Markle’s new As ever 2024 Marlborough Sauvignon Blanc lands in a sweet spot: it’s bright enough to refresh, structured enough to hold its own with cozy food, and flexible enough for everything from weeknight dinners to full-on fall gatherings. Marlborough’s signature stylecitrus, green fruit, and that clean mineral edgemakes it especially suited to a season filled with roasted vegetables, creamy sauces, and herb-forward comfort.
And if you’re not drinking alcohol? You can still borrow the best part of the idea: build your fall table around freshness and balance, not just heaviness and spice. Crisp doesn’t stop being relevant just because the leaves changed color.
Bonus: 5 “Fall Table” Moments (Experience-Style) That Fit This Sauvignon Blanc Vibe
These are scenario-style hosting momentsmeant to capture the feeling of a crisp white on a fall table. For adults who drink, it’s a wine moment. For everyone else, swap in a citrusy non-alcoholic sparkling drink and the vibe stays undefeated.
1) The “friends drop by” snack spiral. It starts innocent: someone texts, “We’re in the neighborhood.” Suddenly your kitchen becomes a stage. You pull out olives, nuts, and whatever cheese is closest to “presentable.” A crisp, citrusy white fits because it’s forgivingsalty snacks, tangy cheese, crunchy veggies, all welcome. The real magic is the brightness: it makes even a thrown-together board feel intentional, like you meant to create “a little moment.”
2) The roast chicken that smells like competence. Fall roast chicken is basically aromatherapy with protein. Lemon, garlic, rosemaryyour home smells like a food magazine, and you didn’t even have to be dramatic about it. A Sauvignon Blanc vibe (whether alcoholic or not) works here because it echoes the citrus and herbs while keeping the meal from tipping into “too rich.” This is the dinner where people say, “I could eat this every week,” and you pretend it’s effortless.
3) The creamy pasta night that still feels light. Creamy pastas are comfort food with a velvet robe on. But they can feel heavyespecially if the table also includes bread, butter, and someone’s “just a small” second serving. A crisp white profile is the palate reset: it keeps the meal tasting lively instead of sleepy. If you’re doing a non-alcoholic version, a verjus spritz or grapefruit sparkling water does the same job: bright acidity cutting through richness like a helpful friend with a fresh perspective.
4) The salad that refuses to be an afterthought. Fall salads can be bold: peppery greens, apples or pears, toasted nuts, goat cheese, and a vinaigrette that means business. This is where high-acid, citrus-forward flavors shine. It’s a pairing that makes sense on a chemistry levelacid meets acid, and instead of fighting, they form an alliance. The result is a table that feels balanced: cozy mains, bright greens, and a drink that doesn’t flatten the flavors.
5) The “I decorated the table” dinner. You know the one. Real plates. Candles. Maybe even cloth napkins. The meal doesn’t have to be complicated; the table is the statement. A crisp Sauvignon Blanc vibe fits this scene because it reads as polished without being heavy. It’s celebratory in a clean, modern wayless “winter feast,” more “golden-hour gathering.” And for non-drinkers, a chilled citrus-and-herb sparkling mocktail in a wine glass delivers the same elegant cue: this isn’t just dinner, it’s an occasion.
In short: the appeal isn’t just the bottleit’s what the bottle represents. Brightness. Ease. A little sparkle in the middle of a busy season. That’s the kind of fall table energy people actually remember.