Amazon Prime Video has a lot of movies. Like, “I opened the app for one cozy rom-com and now it’s 2:00 a.m.” a lot.
So if you want Prime Video to stop suggesting “Grim Scandinavian Murder Drama #47” when you clearly asked for “fun popcorn thriller with zero emotional damage,”
you need to rate what you watch.
The good news: Prime Video gives you multiple ways to rate movies. The slightly annoying news: the options don’t always show up in the same place on every device.
This guide walks you through three practical, real-world ways to rate movies on Amazon Primeplus how to fix the most common “Where did the button go?!” moments.
Why rating movies on Prime Video actually matters
Rating isn’t just you yelling into the streaming void (though that can be therapeutic). On Prime Video, rating can:
- Train your recommendations so your homepage looks more like your taste and less like a random airport kiosk.
- Reduce repeat suggestions for movies you tried once and never want to see again.
- Help other viewers when you leave a written review (the “public” rating route).
- Clean up the chaos caused by shared accounts (roommates, kids, visiting relatives who watch one weird thing and vanish).
Way #1: Use Thumbs Up / Thumbs Down on the movie’s detail page (fastest)
If you want the simplest “I liked it / I didn’t” rating, Prime Video’s Thumbs Up and Thumbs Down are your best friend.
Think of it as the streaming version of nodding politely or backing away slowly.
What Thumbs Up / Thumbs Down does
- Thumbs Up tells Prime Video: “More like this, please.”
- Thumbs Down tells Prime Video: “Please stop recommending this (but don’t delete it from existence).”
- You can undo or change your choice later.
How to rate with thumbs on a phone or tablet (Prime Video app)
- Open the Prime Video app.
- Search for the movie (or open it from “Continue Watching”).
- Go to the movie’s detail page (the screen with the synopsis, cast, and buttons like “Watch” or “Rent/Buy”).
- Tap Thumbs Up or Thumbs Down.
Pro tip: If you don’t see thumbs immediately, scroll a bitsome layouts tuck them among icons like Watchlist (a plus sign) or Share.
How to rate with thumbs on a smart TV / Fire TV / streaming device
- Highlight the movie and open the details screen (not just the preview strip).
- Look for the row of action icons (Watchlist, Like/Dislike, etc.).
- Select Thumbs Up or Thumbs Down.
TV interfaces vary the most, so the key is this: you want the full details page, not the quick hover preview.
How to rate with thumbs in a web browser
- Go to Prime Video in your browser and open the movie’s detail page.
- Find the Thumbs Up / Thumbs Down controls near the main action buttons.
- Click the one you want.
Example: using thumbs to “fix” your homepage
Let’s say you watched one gritty true-crime documentary because a friend insisted it was “life-changing,”
and now Prime Video thinks your whole personality is “unsolved mysteries and rain.” Give that title a Thumbs Down,
then give a couple of your actual comfort favorites a Thumbs Up. In a week of normal watching,
your recommendations usually start to drift back toward what you actually enjoy.
Way #2: Leave a star rating (and optional written review) through Amazon Customer Reviews
Thumbs are great for speed. But if you want the classic, public-facing formatstar rating + written reviewthat’s handled through
Amazon’s Customer Reviews system.
What you can leave
- A 1–5 star rating
- An optional written review (headline + text)
- Sometimes optional media (photos/videos) depending on the review flow
Where to find the stars (because yes, they can be weirdly hidden)
On some Prime Video pages, the review section is easier to find on desktop than on TV apps.
If you’re thinking, “I swear Prime Video is hiding the review button behind a secret handshake,” you’re not alone.
How to leave a star rating + review (desktop is usually easiest)
- Open the movie’s page where Customer Reviews appear.
- Scroll to the Customer Reviews section.
- Select Write a review (or similar).
- Choose your star rating.
- Optionally add a headline and a short review.
- Submit.
How to write a helpful movie review without being “that spoiler person”
The best Prime reviews are specific, quick, and spoiler-light. You don’t need to write a novel. Try this structure:
- Who it’s for: “If you like slow-burn sci-fi and don’t mind subtitles…”
- What worked: “The pacing builds, the soundtrack is excellent…”
- What didn’t: “The ending is abrupt,” or “Too much shaky cam.”
- One-sentence verdict: “Worth it for the performances, but not a rewatch for me.”
Example review (short, useful, and non-spoilery)
Headline: “Great acting, slow start, strong finish”
Review: “The first 20 minutes felt quiet, but once it clicks, it’s tense in a good way. The lead performance carries it.
If you like character-driven thrillers, you’ll probably enjoy it. Not ideal if you want nonstop action.”
How to edit or delete your review later
If you rewatch a movie and change your mind (it happens), Amazon lets you edit or delete reviews from your profile.
This is helpful when you wrote a spicy review while hungry and then realized you were mostly rating your lack of snacks.
Way #3: Use “Improve Your Recommendations” as your rating control panel (best for cleanup)
Prime Video ratings aren’t only about single titles. If you want to tune your algorithm in bulkespecially after shared-account chaos
the “Improve Your Recommendations” area is where things get powerful.
What you can do there
- Manage which titles influence your recommendations.
- Mark items as Not interested (so Prime learns faster).
- Manage parts of your Prime Video watch history that are shaping suggestions.
How to find it (without hunting through every menu)
- On a computer or mobile browser, sign in to your Amazon account.
- Look for a section related to Recommendations or search within Amazon’s help/account pages for “Improve Your Recommendations.”
- Use the controls to reduce (or remove) a title’s influence.
Why this matters: Thumbs are great for “more like this / less like this.”
The recommendations control panel is where you go when you need to say, “This one title does not represent me.”
Specific scenario: fixing shared-account recommendations
Picture this: your cousin visits for three days, watches 14 straight hours of creature-feature B-movies,
and now your homepage is 90% swamp monsters and 10% “Because you watched: Swamp Monster 7.”
Using the recommendations control panel (plus a few strategic thumbs ratings) is the fastest way to bring your account back from the abyss.
Troubleshooting: “I can’t find the rating button”
1) You’re on a device layout that hides ratings
Some TV interfaces prioritize watching over reviewing. Try rating on a browser or the mobile app if the TV app feels limited.
2) You’re not on the detail page
Ratings typically live on the title’s full detail page, not the autoplay preview tile.
Open the full page with synopsis/cast/options and look again.
3) You’re mixing up “public reviews” and “private preferences”
Thumbs are usually more about shaping your recommendations. Star reviews are the public customer-review system.
If you can’t find stars, use the thumbs methodthen leave a written review later from a browser.
Quick FAQ
Can I rate a movie without watching it?
In many cases, you can rate directly from the detail page (especially with thumbs). But for best results, rate after you’ve watched enough to have an opinion.
Your future recommendations will thank you.
Does a Thumbs Down remove the movie from Prime Video?
NoThumbs Down is not a banishment spell. It’s more like telling Prime Video, “Stop putting this on my front porch.”
You can still search for and watch the title.
Can I “reset” my recommendations completely?
Prime Video doesn’t generally offer a single magic “reset everything” button. What usually works is a combo:
remove/hide the worst offenders from watch history influence, mark “Not interested” where available,
and then give a few clear Thumbs Up signals to what you actually like.
Common experiences (and what to expect)
If you’ve ever tried to rate a movie on Prime Video and felt like you were playing hide-and-seek with the UI, you’re not imagining things.
One of the most common experiences people report is that ratings show up differently depending on the device.
On a phone, the thumbs icons might sit politely near the Watchlist button. On a TV, they can feel buried inside a row of tiny icons.
And on a browser, you might see more “Amazon-style” elements like customer reviews and star ratings.
Another very real experience: the “one weird watch” problem. Maybe you borrowed your account to a friend, a kid discovered an animated series,
or you accidentally clicked a rental trailer that started a recommendation spiral. Suddenly your homepage becomes a personality test you didn’t sign up for.
This is where rating becomes less about expressing an opinion and more about account hygiene.
A few Thumbs Down taps can stop the flood of similar titles, and a few Thumbs Up choices can rebuild the signal so the algorithm knows what to do with you again.
People also notice that thumbs feedback tends to feel more immediate than written reviews.
That makes sense: thumbs are built for fast recommendation training, while written reviews are part of a bigger customer review ecosystem.
In practice, many users end up using thumbs like daily seasoningsprinkle some likes, remove what tastes offwhile saving written reviews for movies they either
loved enough to recommend or disliked enough to warn others (without spoiling the plot, please and thank you).
A surprisingly common experience on Prime Video is that recommendations improve when you rate consistently, even if you only use simple thumbs.
The trick is not to overthink it. Rate the titles that clearly represent your taste (your comfort genres, your “always works for me” picks).
If you only rate the extremesonly masterpieces and only disastersthe algorithm gets a choppy picture.
But if you give steady feedback on the middle-of-the-road stuff too, Prime Video gets better at predicting what “pretty good” looks like for you.
Finally, many viewers find that rating works best when paired with a little account organization.
Separate profiles (where available) can keep different household tastes from colliding.
And if you’re trying to “fix” your suggestions fast, it helps to treat Prime Video like a GPS:
if you took a wrong turn, you don’t need to throw the car awayyou just need to correct the route with a few clear signals.
Thumbs Up. Thumbs Down. Not interested. A quick review when it matters. And suddenly Prime Video feels less like a chaotic warehouse and more like a curated shelf.
Conclusion
Rating movies on Amazon Prime doesn’t have to be complicatedeven if the buttons sometimes play hard-to-get.
Use Thumbs Up/Down for quick feedback, leave a star rating and review when you want to help other viewers,
and visit Improve Your Recommendations when your homepage needs a full reset-from-space.
Do those three things consistently, and Prime Video will get dramatically better at showing you what you actually want to watch.